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Rod Amora | How AI changes the way a business runs

Where AI fits in your business, what to try first, and what can go wrong. I write from running our own AI transition at Berry.

Notes on the systems, costs, and decisions that determine whether AI-native delivery works in a business.

Three frameworks and three tools to help you see where AI fits, what to measure, why projects get stuck, and what to do next.

I am Rod Amora, co-founder, CTO, and Chief AI Officer at Berry. Read about the work behind my writing on AI, along with my books and research.

What I am doing now: the AI work at Berry, the writing, the videos, and the things I am deliberately not doing.

A practical note about AI in real businesses. Implementation, cost, failure, and operating judgment.

Get in touch with Rod Amora about AI in businesses, writing, speaking, or a question about something published here.

11 Sep 2026

Building your own software is open to a small service firm now. The rule that works: buy the cheapest tool that fits, build only when nothing does.

09 Sep 2026

For your first AI pilot, choose people willing to test a new way of working, not just top performers. Check their feedback against the finished work.

08 Sep 2026

Look for repeated work your team puts off. AI can draft it, but someone must define a useful result, check it and improve it after the first try.